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FIFA/UEFA's quest for the "best price"


First Team Star

Feb 18, 2011, 1:31 PM

Posts: 1554

Post #1 of 1 (1838 views)
FIFA/UEFA's quest for the "best price" Can't Post or Reply Privately

On BBC News:
The European General Court (EGC) has ruled that UK football fans can continue to watch major events on free-to-air TV in future.

Fifa and Uefa had challenged a decision allowing the UK government to designate the World Cup and European Championships as free-to-watch events.

Both are on the UK list of "protected" events of national sporting importance.


Fifa and Uefa had argued the current set-up interfered with their ability to sell television rights at the best price.
Also to be found on "Car Rentals" website!?

The "dilemma" FIFA and UEFA face is that:

* on the one hand, they want the World Cup and the European Championship to be treated as being of national importance, to sustain public interest and political patronage.

* on the othe hand, they want pricing and profits to be matters of private commerce, to maximize their own returns.


Football Insights

(This post was edited by rainjar on Feb 27, 2011, 3:59 PM)


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