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FIFA/UEFA's quest for the "best price"

 



rainjar
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Feb 18, 2011, 1:31 PM

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FIFA/UEFA's quest for the "best price" Can't Post or Reply Privately

On BBC News:
The European General Court (EGC) has ruled that UK football fans can continue to watch major events on free-to-air TV in future.

Fifa and Uefa had challenged a decision allowing the UK government to designate the World Cup and European Championships as free-to-watch events.

Both are on the UK list of "protected" events of national sporting importance.

....

Fifa and Uefa had argued the current set-up interfered with their ability to sell television rights at the best price.
Also to be found on "Car Rentals" website!?

The "dilemma" FIFA and UEFA face is that:

* on the one hand, they want the World Cup and the European Championship to be treated as being of national importance, to sustain public interest and political patronage.

* on the othe hand, they want pricing and profits to be matters of private commerce, to maximize their own returns.

Tough.



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(This post was edited by rainjar on Feb 27, 2011, 3:59 PM)

 
 


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